Have you ever been house hunting and seen a listing with real estate photography so bad, it’s turned you off from even visiting a house? Or have you ever visited a home for sale you’ve been eyeing off only to be disgusted the moment you step foot inside?
I have, while we were house hunting. Not only do I remember feeling turned off from bad real estate photography (like countertops piled so high with clutter you could barely see the kitchen, dishes in the sink, and dark, blurry photos that make untidy houses look like unclean hovels) but I also remember visiting a 1970s apartment in Applecross with my parents and Mr Nerd.
The inside of the apartment looked okay in the photos. But there was a horrible smell as we walked down the weed-covered path through the dead gardens to the front door. It was a dead magpie, right near the front steps. I have NO idea why the real estate agent (who proceeded to ring me mercilessly every two days for the next three weeks, even after telling him the apartment wasn't what we were looking for) didn't get rid of it for the next home open. And inside the apartment, after we were blinded by the hideous bright yellow walls, we looked down to see a trail of rat droppings and a box of rat poison on the kitchen floor.
Not quite what most people envision when they picture themselves romantically finding their dream house. Deceased avians and rat baits have no place in today’s competitive real estate market, when presenting your house at its best is more important as ever. Both home owners and real estate agents frequently need to do what they can to make their properties stand out from the crowd and achieve the highest selling price - and home staging is one of them.
Some of you will be wondering, what on earth is home staging? First conceptualised in the United States and now getting more and more widespread in Australia, home staging is the practice of preparing and styling a private home for sale, with the goal being to make the home look and feel more appealing, stand out from a crowd, showcase its versatility and scope to attract the highest number of potential buyers. The end goal is to make a property sell more quickly – and sometimes for more.
The property styling and staging industry in Australia has gone through a sharp growth in the past couple of years; there are now numerous companies that offer staging services across our city alone, so it’s nothing new. Traditionally, people can engage the services of a property styling business, with a home owner or real estate agent will invest in the service in the hope that it will pay off in a great selling price. But when I heard about The Perth Property Co., I thought, “Now THIS is a great idea”. This is a boutique company that offers real estate listing together with complimentary home staging.
The Perth Property Co. licensee director Nadija Begovich is a licensed finance broker who got into real estate six years ago. With a lifelong love of houses and interior design, she quickly realised that in her real estate capabilities she had an ability to look at a client’s home and instantly see where it could be decluttered, fixed up and styled to sell quickly, and at a good price.